Scents of Glow Retailer's Buying Guide: What to Stock First
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Not sure which products to start with? This guide gives boutiques and gift shops ready-made starter bundles of Scents of Glow flameless home fragrance — each built to clear our $100 wholesale minimum with a balanced, sellable mix. Wholesale is 50% off retail, so every bundle below roughly doubles at retail.
You can order in quantities of one and mix scents freely, so treat these as starting points and adjust to your shop.
Start with our best-selling scents
When you pick scents for any bundle below, our top sellers are the lowest-risk bets: Vanilla, Vanilla Orchid, Ambered Vanilla, Apple Harvest, Beachwood, Fresh Cedarwood, Rose Petals, Orange Blossom, Lavender, Eucalyptus, and Cherry Blossom.
One thing to know before you order: not every scent can be blended into the reed diffuser base. Reed diffusers are available in Vanilla, Ambered Vanilla, Rose Petals, Gardenia, Orange Blossom, Lavender, Eucalyptus & Bergamot, Lemongrass & Lime, Sea Minerals, Azure Coast, Sunwashed, Cucumber Water & Melon, Himalayan Bamboo, Black Cherry, Tropical Pineapple, and Campfire Marshmallow. Everything else in the range — including Apple Harvest, Beachwood, Fresh Cedarwood, Vanilla Orchid, and Cherry Blossom — is available in wax melts, sprays, sachets, and car fresheners.
Small Shop Starter (about $100 wholesale)
The easiest way to meet the minimum with a well-rounded assortment.
| Product | Qty | Approx. wholesale |
|---|---|---|
| Reed diffusers (best-selling scents) | 4 | $48 |
| Car fresheners / vent diffusers | 8 | $32 |
| Wax melts | 4 | $20 |
| Total | 16 | about $100 |
Retails around $200 — a 50% margin across the board.
Best Seller Starter Collection (about $200 wholesale)
A deeper opening order for shops ready to merchandise a full display. Build the diffusers around Vanilla, Ambered Vanilla, Lavender, Sea Minerals, and Eucalyptus & Bergamot, and put Beachwood, Fresh Cedarwood, and Apple Harvest into the wax melts and car fresheners.
| Product | Qty | Approx. wholesale |
|---|---|---|
| Reed diffusers (mixed best-sellers) | 8 | $96 |
| Car fresheners / vent diffusers | 12 | $48 |
| Wax melts | 6 | $30 |
| Themed gift boxes | 2 | about $30 |
| Total | 28 | about $200 |
Scent-themed collections (about $100 each)
Prefer to curate by mood? Build your $100 order around one theme:
- Clean & Fresh Collection — Sea Minerals, Sunwashed, and Cucumber Water & Melon reed diffusers, plus Beachwood and Fresh Cedarwood car fresheners and wax melts. Great for modern, everyday shops.
- Spa & Relaxation Collection — Lavender and Eucalyptus & Bergamot reed diffusers, room sprays, and the Lavender Serenity gift box. Ideal for wellness and self-care retailers.
- Warm & Cozy / Holiday Collection — Vanilla, Ambered Vanilla, and Campfire Marshmallow reed diffusers, plus Vanilla Orchid and Apple Harvest in the wax melts, Holiday Glow gift boxes, and seasonal melts. Stock ahead of Q4.
Merchandising tips
- Lead with reed diffusers — they sell year-round and anchor a display.
- Place car fresheners near the register as impulse buys.
- Group products by scent theme so shoppers can shop a mood.
- Feature gift boxes up front ahead of holidays — they are ready to give with no wrapping.
Good to know
- $100 minimum order and reorder, with no per-item minimum.
- 50% off retail wholesale pricing.
- 7 business day lead time.
- Every order includes 2 to 3 complimentary scent samplers so you can preview what to stock next.
- Private label available on larger orders.
- Hand-poured in California with phthalate-free fragrance oils that require no California Prop 65 warning.
Read the Wholesale FAQ for minimums, lead times, and how to order, or see wholesale details →