Scents of Glow Retailer's Buying Guide: What to Stock First

Not sure which products to start with? This guide gives boutiques and gift shops ready-made starter bundles of Scents of Glow flameless home fragrance — each built from whole cases and sized to clear our $100 wholesale minimum with a balanced, sellable mix. Wholesale is 50% off retail, so every bundle below roughly doubles at retail.

Products are sold by the case, and case size depends on the product: reed diffusers and gift boxes come in cases of 2, printed car fresheners in cases of 4, and everything else — wax melts, wax sachets, room and linen sprays, hanging car fresheners and vent diffusers — in cases of 6. You can combine as many different cases and scents as you like, so treat the bundles below as starting points and adjust to your shop.

Start with our best-selling scents

When you pick scents for any bundle below, our top sellers are the lowest-risk bets: Vanilla, Vanilla Orchid, Ambered Vanilla, Apple Harvest, Beachwood, Fresh Cedarwood, Rose Petals, Orange Blossom, Lavender, Eucalyptus, and Cherry Blossom.

One thing to know before you order: not every scent can be blended into the reed diffuser base. Reed diffusers are available in Vanilla, Ambered Vanilla, Rose Petals, Gardenia, Orange Blossom, Lavender, Eucalyptus & Bergamot, Lemongrass & Lime, Sea Minerals, Azure Coast, Sunwashed, Cucumber Water & Melon, Himalayan Bamboo, Black Cherry, Tropical Pineapple, and Campfire Marshmallow. Everything else in the range — including Apple Harvest, Beachwood, Fresh Cedarwood, Vanilla Orchid, and Cherry Blossom — is available in wax melts, sprays, sachets, and car fresheners.

Small Shop Starter (about $100 wholesale)

The easiest way to meet the minimum with a well-rounded assortment — four cases in total.

Retails around $204 — a 50% margin across the board.

Best Seller Starter Collection (about $200 wholesale)

A deeper opening order for shops ready to merchandise a full display. Build the diffusers around Vanilla, Ambered Vanilla, Lavender, and Sea Minerals, and put Beachwood, Fresh Cedarwood, and Apple Harvest into the wax melts and car fresheners.

Scent-themed collections (about $100 each)

Prefer to curate by mood? Build your $100 order around one theme — each of these is roughly four cases:

• Clean & Fresh Collection — two cases of reed diffusers in Sea Minerals and Cucumber Water & Melon, plus a case of Beachwood wax melts and a case of hanging car fresheners. Great for modern, everyday shops.
• Spa & Relaxation Collection — two cases of reed diffusers in Lavender and Eucalyptus & Bergamot, a case of Lavender room sprays, and a case of Lavender Serenity gift boxes. Ideal for wellness and self-care retailers.
• Warm & Cozy / Holiday Collection — two cases of reed diffusers in Ambered Vanilla and Campfire Marshmallow, plus a case of Vanilla Orchid or Apple Harvest wax melts and a case of Holiday Glow gift boxes. Stock ahead of Q4.

Merchandising tips

• Lead with reed diffusers — they sell year-round and anchor a display, and a case of 2 makes it easy to trial a new scent.
• Place car fresheners near the register as impulse buys.
• Group products by scent theme so shoppers can shop a mood.
• Feature gift boxes up front ahead of holidays — they are ready to give with no wrapping.

Good to know

• $100 minimum order and reorder.
• Sold by the case — 2 for reed diffusers and gift boxes, 4 for printed car fresheners, 6 for everything else. Mix as many cases and scents as you like.
• 50% off retail wholesale pricing.
• 7 business day lead time.
• Every order includes 2 to 3 complimentary scent samplers so you can preview what to stock next.
• Private label available on larger orders.
• Hand-poured in California with phthalate-free fragrance oils that require no California Prop 65 warning.

Read the Wholesale FAQ for minimums, lead times, and how to order, or see wholesale details →